Surviving
In 2008, I had roughly twenty-five active clients. By the end of 2011, I was down to five. Just as it did to those previous twenty clients, many whose businesses failed, the Great Recession rained...
View ArticleThe Role of Risk — Part 1
There is one crucial principle that underlies everything about starting and running a business. On Wall Street, smart traders look at one thing above all else when deciding whether to purchase a...
View ArticleThe Role of Risk — Part 2
How much risk determines whether to start or continue a business? That may seem an odd question. After all, wherein lies the risk of starting a new business, if not with money, and how much? And in...
View ArticleThe Best Advertising Money Can’t Buy
It’s 1956. I remember my best friend at the time, Eddie, and he was a pretty with-it guy. His mom came home from work one afternoon with a brand-new Schwinn Tiger bicycle. It was well after dark before...
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